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International Business: A Managerial Perspective (4th Edition)By Ricky W. Griffin, Mike W. Pustay
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This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.
- Sales Rank: #1068509 in Books
- Published on: 2005-12-29
- Original language: English
- Number of items: 1
- Dimensions: 11.14" h x 1.18" w x 8.76" l, 3.65 pounds
- Binding: Hardcover
- 688 pages
From the Back Cover
Bring the world into focus...
From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology.
In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world.
FEATURES- FINANCIAL TIMES: World business newspaper. Discounted student subscription rates to the Financial Times newspaper, which is free to adopting instructors.
- GLOBE: Global Landscape of Business Environment, an optional CD-ROM that can be packaged with the book, offers an electronic atlas with a variety of political and physical maps. Each of the nine geographic sections features content pertinent to students learning about international business, such as interactive exercises based on statistical data, culture and economics, plus a Geoconcepts section focusing the impact of geography on business decision making. (ISBN: 0-13-016285-X).
- MyPHLIP Web Site, www.prenhall.com/griffin, offers chapter-specific current events, Internet exercises, and downloadable supplements—plus an online study guide.
About the Author
Ricky W. Griffin holds the Blocker Chair in Business Administration at Texas A&M University. He serves as Executive Associate Dean of the Mays College of Business and as professor of management at Texas A&M University. After receiving his Ph.D. from the University of Houston in 1978, he joined the faculty at the University of Missouri-Columbia before moving to Texas A&M University in 1981. Professor Griffin teaches international management, organizational behavior, human resource management, and general management. He has taught both undergraduate and graduate students, participated in numerous executive training programs, and taught in Europe. A member of the Academy of Management, he has served as division chair of that group's Organizational Behavior division. Professor Griffin has written several successful textbooks, including Management, Organizational Behavior (with Greg Moorhead), and Business (with Ron Ebert). He is currently conducting research on workplace violence in Canada and job design differences and similarities among firms in Japan, Europe, and the United States. Michael Pustay is professor of management at Texas A&M University. He currently serves as associate director of the Center for International Business Studies and as associate director of the Center for International Business Education and Research at Texas A&M. He is the North American editor of the British journal Transport Reviews. Professor Pustay received his B.A. in economics summa cum laude from Washington and Lee University in 1969 and his Ph.D. in economics from Yale University in 1973. He taught at Purdue University and Bowling Green State University prior to joining Texas A&M's business school faculty. Professor Pustay, who has taught international business for 12 years, focuses his teaching and research efforts on international business and business-government relations. His work has appeared in such professional journals as the Journal of Management, Southern Economic Journal, Land Economics, and Transportation Journal. He is currently researching the role of regional trading blocs on the world economy and the impact of domestic economic policies on international competition. Professor Pustay is a member of numerous professional organizations, including the Academy of International Business, the American Economic Association, the Association for Canadian Studies in the United States, and the Transportation Research Forum. He has served as a consultant for a variety of public and private organizations, including the U.S. Department of Transportation, the Small Business Administration, the Civil Aeronautics Board, and Reliant Energy.
Excerpt. © Reprinted by permission. All rights reserved.
Wth real cases, real companies, real events, real issues . . . The new International Business: A Managerial Perspective is engaging and user-friendly for students and instructors alike!
Are your students prepared to operate in the new international marketplace? Do they understand how traditional business functions are influenced by culture, geography, and technology?
Let Grin and Pustay show them how!In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world. International Business: A Managerial Perspective is packed with current examples that reflect the vibrancy of the field of international business. This student-friendly text offers a managerial approach to international business—with an emphasis on skills development, e-business, and an excellent map program, which you'll find outlined and fully described on the following pages of this Preview.
The many new features, exercises, and cases in the third edition reflect the changing world of international business and make this the essential book for your course.
This preview will show you why! New features, cases, and exercises help students understand global issues . . .• THE THIRD EDITION IS THOROUGHLY UP-TO-DATE AND TECHNOLOGICALLY WIRED!
Authors Ricky Griffin and Mike Pustay encourage students to attain `cultural literacy' in international business—for example, to be able to talk knowledgeably with a visiting executive from a French multinational corporation or to understand and analyze the impact on themselves and their firms of trade negotiations with Mexico. With that in mind, the third edition now features a greater emphasis on cases and other tools to help students become familiar with the international marketplace.
Now, with 48 cases—including chapter opening cases, chapter closing cases, and two comprehensive cases at the end of each part—integrated throughout the text, students work with tangible examples of the concepts discussed in each chapter.
. . . and learn how to succeed in the international marketplaceTo give students greater insights into international business, the third edition now includes three new content boxes entitled, Wiring the World, Venturing Abroad and Bringing the World into Focus, which highlight coverage of current issues related to technology, entrepreneurship, and doing business with a global perspective.
The Wiring the World boxes provide insights into the impact of e-commerce on how business is conducted internationally.
The Venturing Abroad boxes expose students to the opportunities and challenges of conducting business outside their home country.
The Bringing the World into Focus boxes helps students to understand the context—historical, cultural, political—of international business.
Ongoing features that help students grasp concepts . . .Building Global Skills exercises get students involved with skills-oriented exercises.
Working with the Web exercises tie the book to the vast learning potential of the Internet.
Also at the end of each chapter, you'll find the In The News feature, an exercise that helps students stay on top of changing events in international business and allows them to comprehend how the theories and concepts they have learned in the chapter are incorporated into the everyday decision making of international business.
. . . focus on technology, and achieve successTo help students see an issue from different perspectives, the Point/Counterpoint features provide opposing viewpoints on controversial business topics and serve as a launch pad for student discussion and research. No right answers are provided—instead, the basic pros and cons of each side are highlighted and discussed, and where appropriate, the authors discuss the ethical implications of these debates.
An outstanding map program! Almost 40 maps help students visualize where various countries and firms are located and how international business transactions occur. The maps also help students better understand political boundaries and national geography. For example, a topographic map of South America demonstrates the physical barriers to trade among South American Countries.
Teaching and learning tools for instructors and students . . . Order the text packaged with a subscription to
• Financial Times
For daily updates that help students understand subjects ranging from economics to IT, a 15-week subscription to one of the world's leading business publications is the answer! The Financial Times has numerous features that help students understand the rapidly changing world of international business. The accompanying FT.com Web site gives students an archive of not only the Financial Times, but also 3,000 other publications—an invaluable research tool!
• myPhlip
www.prenhall.com/griffin
Prentice Hall's Learning on the Internet Partnership/ Companion Web site is the most advanced text-specific site available on the Web! Developed by professors for professors and their students, the new myPHLIP provides professors with a customized course Web site, including new communication tools, one-click navigation of chapter content, and great PHLIP resources such as current events and Internet exercises. It also features an interactive and exciting online student study guide. research tool!
- INSTRUCTOR'S RESOURCE CD-ROM
This helpful CD-ROM includes the Instructor's Manual, PowerPoint slides, and the Win/PH Test Manager. Containing all of the questions in the printed Test Item File, Test Manager is a comprehensive suite of tools for testing and assessment and allows educators to create and distribute tests for their courses easily.
The helpful Instructor's Manual includes sample syllabi, lecture outlines, and answers to all end-of-chapter and case questions.
Over 100 questions per chapter, including multiple choice, true/false, short answer and essays.
This electronic version of the Test Item File includes the Test Manager program.
Available on the IRCD-ROM and the myPHLIP Web site, adopters will receive more than 20 slides per chapter, including maps and figures from the text, in addition to highlights of key chapter material.
100 of the most important PowerPoints are available to adopters in the form of four-color acetates.
This helpful guide provides students with the Internet resources available for International Business topics.
Four part-ending video segments in VHS format are available for professors.
(WebCT, Blackboard, Course Compass)
Premium Web CT, an online course from Prentice Hall features Companion Web Site and Test Item File content in an easy-to-use system. Developed by educators for educators and their students, this online content and tools feature the most advanced educational technology and instructional design , available today. The rich set of materials, communication tools, and course management resources can be easily customized to either enhance a traditional course or create the entire course online.
Atlas and exercises for International Business. Includes political and physical maps, exercises based on cultural and economic geography, as well as "Geo Concepts," which focus on regional issues and their impact on International Business.
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